A chalkboard welcome moment, spotlighted hallways, and a fully standardized bulb plan come together for a December go-live.
Seabrook, Greater Houston, TX
Targeting December launch
Houston Side A demanded more than a quick refresh—it needed a signature story that guests could step into. Jule anchored the concept in Lisboa's warm minimalism while keeping the playful "Welcome to Bilbao" wink alive in the hallway niche.
Because the install team is remote, every slide inside Miro doubles as an instruction manual: bulb SKUs, textile layers, gallery spacing, and even the cleaners’ chalkboard cues are annotated so anyone on-site can execute without phone calls.
The result is a hospitality playbook that shows owners how thoughtful design thinking pairs with frictionless operations.

Living room zoning sketch showing standardized bulb plan, seating depth, and art wall placement.

Spotlight hallway concept including the magnetic chalkboard welcome moment called out in the interview.
Document the Seabrook SIR goals, guest personas, and designer interview call. Output: annotated moodboard plus hallway storyboard.

Translate the storyboard into labeled room slides for living, bedrooms, and bathrooms. Every item is tagged with counts for easy ordering.


Standardize bulb sizes, create the replacement kit, and flag any bespoke fixtures that need backups shipped with the first order.

Move the finalized slides into the shared shopping cart and shopping-list CSV so inventory, spend, and deliveries stay in sync.



Palette overview tying Seabrook’s shoreline neutrals to Iberian-inspired brass and terracotta accents.

Living room zoning sketch showing standardized bulb plan, seating depth, and art wall placement.

Spotlight hallway concept including the magnetic chalkboard welcome moment called out in the interview.

Textile stack for bedroom suites—layered linens, hanging art, and maintenance notes for turnovers.

Bathroom contrast study calling for separate slides and fixture pairings to keep remote installers aligned.

Dining and bar palette with warm woods plus brass pendants that echo the Lisboa inspiration.

Lighting and bulb matrix ensuring every fixture ships with matching replacements for remote maintenance.

Procurement board showing how the Miro plan hands off into the shared shopping cart and CSV tracker.

Guest journey storyboard capturing the ‘Welcome to Bilbao’ reveal in the spotlighted hallway niche.

Exterior detailing board mapping how the bayside landscaping ties into the Iberian-inspired interiors.
Pieces that deliver the “Welcome to Bilbao” reveal.
Custom build
Cleaners update guest name prior to each check-in.
Schoolhouse
Ships with spare GU10 bulbs included in the kit.
Lisboa palette anchored by conversation zones.
Sixpenny
Slipcovered for easy cleaning between stays.
CB2
Lulu & Georgia
Layered linens + maintenance-friendly details.
Parachute Home
Each room labeled inside the linen restock kit.
West Elm
There is this recessed niche with perfect spotlights—once I saw it, I knew it had to be an interactive welcome moment. The chalkboard lets cleaners personalize each stay, and the lighting makes it feel like an art piece.
Everything lives inside Miro with labels for how many of each item, which bulbs, and even how the bathroom art should be spaced. The idea is that anyone can execute without me physically there.
Standardizing bulbs, documenting replacement cycles, and thinking through maintenance up front keeps the property out of "panic" mode once it opens.
— Jule, Lead Interior Designer
Bookings open once construction wraps in December. Looking to bring this Lisbon-meets-bayside energy to your own property? Let’s talk.